Skip to main content
Tutorials

Practical marketing tutorials

Step-by-step lessons covering the actual tactics behind our services, keyword research, campaign setup, conversion tracking, and more.

Scroll
Analytics · Beginner

How to Set Up UTM Parameters for Accurate Campaign Tracking

A consistent UTM parameters setup so every campaign shows up correctly in your reports, instead of a mess of duplicate sources.

6 min read

SEO · Intermediate

Technical SEO Audit: A Step-by-Step Checklist

A practical process for finding the technical issues actually costing you rankings, not a 200-point checklist nobody finishes.

10 min read

Content Marketing · Beginner

How to Refresh Old Blog Posts for More Traffic

A real process to refresh old blog posts that actually recovers lost traffic, not just a new publish date on the same content.

7 min read

PPC · Beginner

How to Set Up Negative Keywords in Google Ads

Stop paying for irrelevant clicks with a real negative keyword process, not a one-time list you forget to update.

7 min read

Paid Social · Intermediate

How to Build Custom Audiences and Lookalikes for Meta Ads

Build Meta ads custom audiences worth targeting, then turn your best one into a lookalike that actually finds new customers.

8 min read

Analytics · Intermediate

How to Build a Marketing Dashboard in Looker Studio

Connect GA4 and Google Ads into one Looker Studio dashboard your whole team can actually read at a glance.

9 min read

Paid Social · Intermediate

How to Set Up LinkedIn Ads Conversion Tracking

Install the LinkedIn Insight Tag correctly and track the conversions that actually justify B2B ad spend.

8 min read

Marketing Automation · Intermediate

How to Set Up Lead Scoring in Your CRM

A practical lead scoring setup that helps sales prioritize the right leads first, without over-engineering the model.

8 min read

Content Marketing · Beginner

How to Write a Content Brief That Actually Gets Used

A simple content brief format that writers actually follow, instead of one that gets skimmed and ignored.

7 min read

PPC · Intermediate

How to Structure a Google Ads Account for Better Performance

A Google Ads account structure that gives the algorithm clean signal and makes management genuinely easier, not harder.

8 min read

SEO · Intermediate

How to Do a Competitor SEO Analysis

A practical competitor SEO analysis process that finds real content and keyword gaps, not just a list of who outranks you.

9 min read

Marketing Automation · Beginner

How to Set Up an Abandoned Cart Recovery Sequence

A simple 3-email abandoned cart recovery sequence that recovers real revenue without sounding desperate.

8 min read

Content Marketing · Intermediate

How to Write SEO-Optimized Content That Ranks

A practical structure for writing content that satisfies both search engines and the human reader who has to actually convert.

9 min read

Marketing Automation · Beginner

Welcome Email Automation Sequence: A Step-by-Step Guide

A simple 4-email welcome sequence framework that turns new subscribers into first-time buyers.

7 min read

Paid Social · Intermediate

How to Set Up the Meta Pixel and Track Conversions

Install the Meta Pixel correctly and track the events that actually improve Facebook and Instagram ad performance.

8 min read

SEO · Beginner

Keyword Research for SEO: A Step-by-Step Guide

A practical, step-by-step process for finding keywords that actually drive buyers, not just traffic.

8 min read

PPC · Intermediate

How to Set Up Conversion Tracking in Google Ads

Set up accurate Google Ads conversion tracking so your bidding is optimized against real revenue, not clicks.

10 min read

Analytics · Beginner

How to Set Up GA4 Goals and Conversion Events

GA4 replaced 'goals' with events. Here's how to set up the ones that actually matter for a growing business.

9 min read

How the tutorials work

Each tutorial teaches one marketing task from start to finish, such as setting up a reporting dashboard, building an email sequence or fixing a technical SEO issue. Steps are numbered, written in plain language and include the settings and examples you need to follow along.

Browse by category or search by keyword to find the tutorial that matches the problem in front of you. Every guide lists who it is for, what you need before you start and roughly how long it takes, so you can plan your time.

The tutorials are free to read and are written by the same people who do this work for clients every day, so they reflect methods we actually use. They are updated when tools change their interface or features.

If you would rather have the work done for you, or you get stuck at a particular step, contact the team or request a free growth audit and we will suggest the most useful next step.