Paid Media

Performance Marketing Specialist (Google & Meta Ads)

Plan, launch, and optimize Google and Meta ad campaigns for clients where every rupee of spend has to justify itself against a real ROAS target.

Chennai, Tamil Nadu, India · Hybrid · Full-time · Posted 2026 Jul 03

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About the Performance Marketing Specialist Role

The Performance Marketing Specialist makes sure every rupee of ad spend earns its keep. Our PPC Advertising Services engagements are built on one rule: spend has to earn its keep. We manage Google Ads and Meta Ads for clients in real estate, e-commerce, fitness, and marketplace selling, and we're hiring a Performance Marketing Specialist to plan, launch, and continuously optimize those campaigns against clearly defined ROAS and cost-per-lead targets.

What You'll Do

As Performance Marketing Specialist, your day-to-day work spans campaigns, tracking, and reporting:

  • Build and manage Google Search, Shopping, and Performance Max campaigns, and Meta (Facebook/ Instagram) campaigns across the funnel.
  • Set up and QA conversion tracking (GA4, Meta Pixel/CAPI, Google Ads conversion actions) so every campaign decision is backed by real data, not platform-reported vanity numbers.
  • Manage budgets and bids to hit agreed ROAS, CPL, or CPA targets, and flag underperformance early rather than waiting for the monthly report.
  • Run structured A/B tests on ad creative, audiences, and landing pages.
  • Prepare clear, client-ready performance reports that connect spend to actual business outcomes.
  • Coordinate with the CRO and content teams so landing pages match campaign intent.

What We're Looking For

We're looking for a Performance Marketing Specialist who fits this profile:

  • 2+ years running live Google Ads and Meta Ads budgets, agency or in-house, with results you can point to.
  • Comfortable in Google Ads Editor, Meta Ads Manager, and GA4.
  • Solid grasp of attribution, conversion tracking, and audience segmentation, not just campaign setup mechanics.
  • Analytical mindset: you look at a cost-per-lead number and immediately know what to check next.

Nice to Have

  • Amazon Ads or Google Merchant Center experience for clients selling on marketplaces.
  • Experience with e-commerce dynamic retargeting or catalog-based campaigns.

What We Offer

Here's what the Performance Marketing Specialist role gives you day to day:

  • Real budget ownership from week one, not a "shadow" role watching someone else run campaigns.
  • A team that treats ROAS as the actual scoreboard, not a slide-deck metric.
  • Direct client exposure, you'll join strategy calls, not just execute a brief handed down to you.

Apply for this role

Prefer email? Send your resume to digigrowvity@gmail.com with the role title in the subject line.