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Agency: DigiGrowvity | Service: Digital Marketing — Digital Marketing For Startups IndiaType: Digital Marketing Agency | Location: Urapakkam, Chennai, Tamil...
How an Ed-Tech Brand Enrolled 1,400 Students in 18 Days
CLIENT SUCCESS STORIES
Education & Coaching | Pan India (Summer Cohort)
Meta Ads · Email Marketing · Funnel Optimisation
Customer Wins - Final Results Achieved
1,400
Students enrolled in 18 days
₹61
Cost per enrolment
41%
Email open rate
Overview (Online Course Marketing)
Filling a Pan-India summer cohort with 1,400 paid enrolments
the academy, an online skill-development platform, had a powerful summer programme — a 21-day intensive for students aged 15–22 covering communication, coding, and career skills. But they had only ever relied on school partnerships and offline flyers to fill seats. With the summer cohort 8 weeks away and 1,500 seats to fill, they partnered with Digigrowvity to design and execute a fully digital enrolment campaign from scratch.
The problem (Online Course Marketing)
A great programme with no enrolment engine
the academy had a great programme but no digital enrolment infrastructure. Their website had no landing page, their email list was unmanaged, and they had never run a paid ad campaign. Past cohorts were filled slowly and only 60% of seats were taken. With a target of 1,500 students and a 10-week window, they needed a campaign that could generate awareness, build trust, and convert — all in one seamless journey
The Solution (Online Course Marketing)
Meta ads, retargeting funnels and email nurture sequences
Digigrowvity designed a three-stage funnel: Awareness through Meta video ads targeting parents and students aged 15–22 in Tier 1 and Tier 2 cities; Consideration through a retargeting campaign featuring student testimonials and programme previews; Conversion through a high-speed landing page with an urgency-driven countdown timer and WhatsApp integration. A five-email drip sequence was built to nurture leads who visited but did not enrol. Google Search Ads captured high-intent queries like "summer course for students online India."
The result (Online Course Marketing)
1,400 paid enrolments and a 4.2x return on ad spend
The campaign enrolled 1,400 students in just 18 days — 93% of the target — at a cost per enrolment of Rs.61. The email drip sequence achieved a 41% open rate and a 19% click-through rate, far above the industry average. The WhatsApp integration alone converted 340 enquiries into paid enrolments. the academy's summer cohort was their highest-revenue quarter ever, and they immediately commissioned Digigrowvity to plan the monsoon cohort.
Head of Growth
Head of Growth | Pan India
The cost per enrolment blew our minds. We expected to spend Rs.200 or more per student based on what we heard from others. Getting it down to Rs.61 with this kind of quality — parents calling to ask about the next batch — is something we are incredibly proud of.
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