How a Redhill Shirt Manufacturer Launched a D2C Brand and Hit £85,000

CLIENT SUCCESS STORIES

Casual Shirt Manufacturing | Redhill, UK

D2C E-Commerce Marketing · Google Shopping · Meta Ads

D2C apparel marketing

Customer Wins - Final Results Achieved

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£85,000

D2C online revenue in 5 months

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5.1×

Google Shopping ROAS

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22%

Returning customer rate

Overview (D2C Apparel Marketing)

Launching a manufacturer’s first D2C brand to GBP 85,000 in 5 months

the apparel brand, a casual shirt manufacturer based in Redhill, Surrey, had supplied wholesale to UK retailers for eight years. When retail buyers began reducing order volumes, the founder decided to launch a direct-to-consumer brand — same factory, same quality, but sold directly online at better margins. Digigrowvity was commissioned to build and execute the full D2C digital launch strategy, from Shopify store optimisation to paid advertising across Google and Meta.

The problem (D2C Apparel Marketing)

A 22-year wholesaler with great product, no customer data

the apparel brand had no consumer brand recognition, no customer data, and no digital marketing experience. They were starting from zero in a highly competitive UK men's casual fashion market dominated by established players like ASOS, Charles Tyrwhitt, and dozens of DTC brands with large budgets. Their existing website was a trade-facing catalogue — not set up for consumer transactions. They needed a brand identity, a consumer-grade storefront, and a traffic strategy that could generate immediate sales while building long-term brand equity.

The Solution (D2C Apparel Marketing)

Brand identity, D2C build, Meta acquisition & email retention

Digigrowvity developed a consumer brand identity for the apparel brand centred on the proposition "Wear Crafted, Not Retail" — positioning factory-direct quality against the inflated margins of the high street. The Shopify store was rebuilt with lifestyle photography, a size-confidence guarantee, and a streamlined checkout. Google Shopping Ads were launched across all UK regions. Meta Ads used carousel and video formats targeting men aged 25–45 interested in smart-casual dressing. An email welcome series and post-purchase flow were built to drive repeat purchases from day one.

The result (D2C Apparel Marketing)

GBP 85K revenue, GBP 78 average order value and email base of 12,400

the apparel brand generated £85,000 in D2C revenue in its first five months of operation. Google Shopping delivered a 5.1× ROAS, making it the highest-performing channel. The Meta campaign drove brand awareness with a 3.8× ROAS. The returning customer rate reached 22% — exceptionally strong for a brand less than six months old. Average order value was £78, exceeding the wholesale equivalent by 40%. the apparel brand's email list grew to 2,400 subscribers with a 39% open rate.

ns avatar 18 DIGIGROWVITY Digital Growth without Limits UK D2C Apparel Marketing GBP 85000 in 5 Month D2C apparel marketing

Founder

Founder | Redhill, UK

What impressed me most was the strategy behind the brand — not just the ads. The "Wear Crafted, Not Retail" positioning gave us something to say that nobody else was saying. Customers felt like they were in on something. That story drove the repeat purchase rate more than anything else."

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